London Privacy

1. Information We Collect in London

We collect and process several types of London-based information, including:

2. How We Use London Data

We use your personal information for the following purposes in London:

• London Service (Contract Fulfilment):
  • Processing and managing your vehicle rental bookings and agreements in London. Verifying your identity and confirming you meet our London rental requirements. Facilitating vehicle collection and return processes at London locations. Processing payments and managing deposits and charges for London rentals.
• Customer Communication in London (Legitimate Interest/Contract Performance):
  • Sending booking confirmations, updates, and important rental information for reservations in London. Responding to your enquiries and providing customer support for London bookings. Notifying you of changes to our services or policies that affect bookings in London.
• Marketing in London (Consent/Legitimate Interest):
  • Sending promotional offers, newsletters, and service updates relating to our London services where you have given consent or we rely on a legitimate interest. You can opt out at any time.
• London Service Improvement (Legitimate Interest):
  • Analysing London usage to improve user experience and functionality. Conducting research to develop London vehicle fleet and services.
• Legal Compliance (London Requirement):
  • Complying with legal, regulatory and tax requirements in London. Preventing fraud and maintaining the security of our services. Resolving disputes and enforcing our terms and conditions in London.

3. London Information Sharing

We may share your personal information with London organisations:

• London Providers: Third-party firms that help deliver our London services, such as payment processors, IT support providers, and maintenance services. These providers are contractually obliged to protect your data.

We do not sell Londoners' personal information to third parties for marketing purposes.

4. Data Protection

We apply appropriate technical and organisational measures across our London operations to protect your personal information from unauthorised access, alteration, disclosure or destruction. These measures include encryption, strict access controls, secure servers and routine security assessments. That said, no internet transmission or electronic storage can be guaranteed to be completely secure.

5. Data Retention — London

We retain personal information relating to London users only for as long as is necessary to fulfil the purposes for which it was collected, including compliance with UK legal, accounting or reporting obligations. Retention periods differ by the category of information and the specific processing context.

6. London Rights

Under UK data protection law, Londoners have the following rights:

• Do you want the title to include London as a parenthetical (example: Right of Access (London)) or as words in the phrase (example: Right of Access in London)? Which format do you prefer?: Request a copy of the personal information we hold about you in London.

To exercise these rights, please contact our London team using the details below.

7. Cookies and Tracking — London

Our London site uses cookies and similar technologies to improve browsing, analyse site traffic, and personalise content. You can manage your cookie preferences in your browser settings.

8. Policy Updates — London

We may update this Privacy Policy for users in London periodically to reflect changes in our practices or applicable legal requirements. Updates will be posted on this page with a revised Last Updated date. We recommend that you review this policy regularly.

9. Contact Us — London Office

For questions about this Privacy Policy or our data practices in London, please contact us: